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Instagram is Hiding Likes: Here’s Everything You Need to Know

According to the report published in 2019, Instagram brings the feature of hiding likes taken to the photo.

The ability to hide all photo and video likes that are being tested in Canada is expected to be implemented in Australia, Brazil, Ireland, Italy, Japan, and New Zealand now.

In this post we will talk about why you have such a feature, how it works and how it will affect brands.

Everyone is curious about this new feature design, right?

Here is the design of the new feature:


Will the account holder see who likes the photo and how many people like it?

Yeah. With this feature, the account owner can track likes, while followers will not see this number. However, when the account owner clicks on ‘others’, they will be able to see the total number of likes and profiles.

How can you activate this feature?

Unfortunately, this feature is currently being tested in selected countries: Canada, Australia, Brazil, Ireland, Italy, Japan, and New Zealand. We have no clear knowledge of how large the test is. However, surveys on stories show that 70% of Instagram users living in Canada are testing this feature now. This rate is definitely higher than we expected.

If you live in one of these countries, you may receive a notification on your home page. We do not have any information about what this group is selected for.

Why is this radical change made?

According to the explanations, the purpose of this feature is to reduce people’s attention to how many they like. The explanations emphasize that Instagram is a platform for generating creative content.

Enabling users to focus less on the number of likes they receive, at least removing it from being visible, is expected to encourage account holders to produce more free and creative content.

Is it good or bad for brands and influencers?

That’s the big question in mind.

It is evident that there is a supportive update of creativity and free sharing. You may have been afraid to share the concept photos that you liked before but did not work well. This feature will support your ability to make your shares as you wish.

We must have left behind the concern that everything in popularity should be visible on Instagram. The data of the Story feature is not publicly observable, but it has lost nothing of its popularity, has it?

In addition, the need to share during the most active hours of the followers restricts the number of shares. With this feature, you can share together at any time.

On the other hand, it seems likely that it will be more difficult to find influencers for brands. This may change brands from influencer marketing to paid marketing, as it will be difficult to see how much engagement an influencer has with its followers.

There’s nothing to worry about now. We’re sure we’ll hear more about the feature before it opens to the world.

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